User segmentation refers to the categorization of users into smaller user groups based on certain criteria. Users in each group usually have some similar key characteristics, such as gender, industry, or behavioral preferences. Based on precise user segmentation, app developers can:
Fine-tune ad targeting to improve ROAS and user acquisition;
Diversify monetization methods for different user groups.
이전 페이지:
User Acquisition다음 페이지:
Waterfall