Pangle‘s 2020 at a glance

The past year has been full of exciting upgrades for Pangle, from new features to a whole new brand. Amidst a whirlwind of changes throughout the year, one thing does not change in Pangle: moving forward and helping our developers and publishers thrive.

Expansion

Pangle entered Japan in July 2019, propelling us to reach 800 million users worldwide.

This year, we also went live in Korea, Vietnam, Thailand, Malaysia, Indonesia, Egypt, Turkey, Saudi Arabia, United Arab Emirates, Russia, etc.

Restructuring

We ve enriched our services to reach even more diverse groups of people.

Growing

Market engagement has increased from 2020 H1 to 2020 H2. Clickthrough rate for Pangle-based video ads increased by 1.2% in Japan and 3.08% in Korea.

App event optimization (AEO): now supports in-app event optimization (IAEO), multi-bidding and auto-bidding.

Playable ads: By switching from non-playable to playable ads, one casual game on Pangle increased its conversion rate by 570%.

Scaling

We improved our monetization services this year in multiple ways.

Check out the full review in this one-pager

The Pangle New Year Buff for gaming apps

Game developers who install the Pangle SDK from now until February 28, 2021, will receive $1,000 ad credit to use in their advertising campaign , absolutely free!

See our previous blog for more details and the terms and conditions!

If you have any problem, don t hesitate to contact us: pangle_support@bytedance.com