WED and FourM Boost Ad Performance with Pangle

Many advertisers right now might be thinking, “Advertising revenue isn’t growing,” “I’ve tried various ad formats but results aren’t improving,” or “I want to maximize revenue without compromising on the user experience.”

In this post, we'll show you how WED, Inc. and FourM Co., Ltd. leveraged Pangle to dramatically boost ad revenue.

How WED boosted in-app ad revenue

To maximize in-app ad revenue, WED, Inc. began using Pangle for its receipt-selling and shopping app, ONE. This strategy focused on optimizing bids and improving cost per ad unit for native ads not supported by many networks and other full-screen ad formats.

With the introduction of Pangle and the optimization of delivery in Bidding and mediation in Waterfall, programmatic ad revenue increased by over 130%, especially for high-performing ad inventory.

Performance improved steadily after adopting Pangle's hybrid Bidding-and-Waterfall delivery model.

In terms of results, Pangle's CPM performance for App Open Ads was 1.3 times higher than that of the largest competing ad network in Japan. For Interstitial Ads, switching from still images to video ads improved CPM by 10%, with Pangle's coverage also increasing from 23% to 50%. In addition, KPIs improved, with CPMs reaching over ¥2,800 JPY for rewarded ads and Pangle accounting for 52% of reward revenue. As a result, the company was able to dramatically improve ad revenue.

According to WED, Inc.'s Takeshi Asahara (GM/PdM), "Our collaboration with Pangle has allowed ONE to achieve results beyond our initial expectations, particularly when it comes to raising the bar for CPM with iOS interstitial ads and video ads."

With the introduction of Pangle, the company has achieved high profitability across Native Ads, Interstitial Ads, Rewarded Video Ads, and App Open Ad formats.

FourM's blueprint for success

FourM Co., Ltd. is a mid- to long-term business growth strategy partner with a focus on providing ad consultation services to mobile apps such as ONE. As a professional in the app advertising business, FourM provides a wide range of support to achieve common goals, from programmatic advertising (ad networks) to pure advertising and in-app optimization.

By integrating Pangle as a mediation tool for managing programmatic advertising, FourM achieved higher auction demand for network ads on ONE.

By engaging in daily discussions with the Pangle team regarding market conditions and other factors, FourM feels it has successfully achieved higher auction demand across all formats through the planning and execution of Pangle's operational strategies.

FourM's Shota Sunohara (Senior Account Manager) shared their insights on the partnership, stating, "Pangle has an extensive inventory in the APAC region and is a network with very high purchasing power as a bidder. Pangle offers high CPM for video ads, in particular, and greatly expands the range of our mediation operations, increasing the value we provide to our clients."

FourM will continue to strengthen its partnership with Pangle as it aims to support the growth of app developers and help them focus on creating even better content.

The ONE case study shows that adopting Pangle is a powerful solution for maximizing in-app ad revenue, and there is potential for even higher effectiveness through the hybrid utilization of Pangle Bidding and Waterfall mediation.

If you're interested in learning more, please feel free to contact us via the inquiry form found on the home page of our website.