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作为TikTok for Business旗下的程序化移动广告平台，Pangle一直致力于为广大广告主提供来自全球的高性价比优质流量。我们持续投入大量技术和专家资源，力求通过真人审核、自动过滤规则、机器学习等一系列有效手段最大限度保障您的利益，进而维护整体行业生态的健康与稳定。

"最新报告：角色扮演游戏东西方市场、玩家分析和推广变现策略角色扮演游戏 (RPG) 是移动设备上最畅销的类型。2020 年，仅RPG这一类型创造的收入就占所有手机游戏收入的 21.3%。大多数顶流移动 RPG 都是基于之前已经获得成功的IP，尽管应用内购买一直是过去的变现方法，但混合变现正在兴起。最近，我们与Newzoo 合作发布了这份报告，该报告对全球游戏玩家对 RPG 的喜爱程度进行了深入细致的研究。报告中的信息为成功的 RPG游戏如何通过优化游戏内容和广告策略来吸引新玩家并保持他们的兴趣提供了见解，这在未来几年随着最近的隐私更新而变得尤其具有挑战性。报告的主要内容：1. 角色扮演游戏概览a. 市场规模b. RPG 子类和机制c. 获取、留存和变现关键策略2. 主要市场上的角色扮演游戏玩家3. 与Pangle 合作的发展机遇a.用户获取b.混合变现如果您对本文中讨论的数据和见解有任何疑问，请通过 pangle_support@bytedance.com 或 questions@newzoo.com 与我们联系。我们很乐意提供帮助！"

On April 23 we held our first Impax webinar, entitled "Rock Your Non-gaming App Monetization" and geared toward Japanese publishers of non-gaming apps.

App monetization may seem simple, but in reality it requires some strategizing. In this article, we'll discuss common challenges publishers face in monetization and ad placement for different types of apps, and share Pangle's recommendations for overcoming each of them.

Rewarded video ads are the perfect choice for any type of game. By letting players watch ads voluntarily in exchange for in-game rewards, this format encourages them to spend more time in the game, increases the value of non-paying players, and helps ensure high CPMs, as well as a better user experience.

Founded in 2013, Gismart is a major player in mobile app development and publishing, primarily focusing on hyper-casual games, third-party game publishing, and entertainment apps. Gismart’s apps have racked up over 500 million downloads in total, and include chart toppers such as Cool Goal, Domino Smash, and Oil Tycoon. On the 2020 Financial Times list of Europe’s fastest growing companies, Gismart ranked sixth overall, and first in the games industry.

Ahead of Magic Tiles 3’s launch in Japan, Amanotes approached Pangle for helping grow its base of users who would be likely to engage with the game and be converted as paying players, with ROAS held positive.

Established in 2017 in a student flat, German mobile game studio Kolibri Games quickly expanded to a team of over 100 based in a Berlin office. It earned recognition as one of LinkedIn's Top Startups in 2019, and was acquired by Ubisoft in February 2020. Owing to its player-centric approach and commitment to self-improvement, Kolibri Games has won millions of fans around the world.

Yodo1 has been helping Steppy Pants, a quirky walking simulator game that already gained more than 15 million downloads globally, approach Japan market. Pangle provided Yodo1 Japan market monetization solutions on both iOS and Android devices.

Rewarded video ads can supercharge your monetization power, but if you’re not showing them to the right users, your revenue will be limited. To get the most out of rewarded video ads, you need to target the audiences that are most likely to watch them. Read on for some fool-proof tips on how to identify these audiences.

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Pangle is expanding its mediation partnership with ironSource by introducing access for Android developers!

The Playable ad is a real interactive ad format as users can play with ads rather than just tapping on buttons. Capturing the highlights of a promoted game or application, the playable ads let users enjoy the core functions in advance, allowing them sufficient experience before they are directed to the download page.

Download Pangle SDK today and get $1,000 free advertising credit! \nAs part of our Level-up Plan for gaming apps, we’re giving $1,000 free advertising credit for all new game developers who integrate Pangle SDK. (Terms and conditions apply.) \nGame developers who install the Pangle SDK from now until February 28, 2021, will receive $1,000 ad credit to use in their advertising campaign, absolutely free!\n\n*Once successfully integrating our SDK, you will be automatically enrolled in the program. Pangle team will take a thorough review in the beginning of March,2021. Developers who meet the terms and conditions of this program should receive an email from us in March. \n \nSign up and get the Pangle SDK now! \nShould you have any questions, please contact us vis pangle_support@bytedance.com \n \nLearn More \nMonetization and growth booster products on Pangle\nSuccess stories and best practices on Pangle\nPangle ad policies \n

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Rewarded video ads are an innovative solution to help balance both revenue and experience. In the mobile age, this is one of the most influential and profitable ad formats for app publishers to monetize their properties.

As mobile usage continues to surge, users are moving past the annoying pop-ups of the web age. The mobile-first mindset has inspired a variety of innovative ad experiences, one of the most popular being interstitial video ads.

peeking behind the curtain of Combat of Hero, a martial arts-themed mid-core casual game published by Ohayoo. Combat of Hero is currently the #1 mobile game in Japan, and has racked up 5 million downloads from users all over Asia. To find out what makes this game so popular and how its monetization model works, we talked with Ray, Product Manager from Ohayoo's global publishing team .

Having access to a wide range of ad formats and investment methods can help you take your ad campaign to the next level. Read on to learn how all of this and more is possible with Pangle.

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Seeking to drive downloads and expand their user base in Japan, Tofu Girl's creators approached Pangle.

Japanese game company Mask App is unquestionably a master at developing hyper-casual games – especially puzzle games. The company has published over 1000 games, among which Time to Solve the Mystery (ナゾトキの時間), Cheating Woman (浮気サレ女), Swing&Knock, and Push Battle! are especially popular and highly rated.

Playrix is a world-renowned mobile game development company that was founded in Russia. Creating high quality games and bringing joy to people is something they have dedicated themselves to. As experts with 16 years of experience in the gaming industry, Playrix seized on the opportunities in mobile gaming when smartphones were just becoming prevalent. Their portfolio includes the popular Township game and their "-scapes” series, which includes Homescapes, Gardenscapes and Wildscapes.

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You may have heard of Singles' Day, China's rough equivalent to Black Friday, but did you know it's not the only major shopping holiday in China? Every year from late May to June 18, Chinese consumers flock to online stores for the "618" shopping holiday. During this period in 2019, shoppers generated tens of billions of dollars on the online shopping platforms. This mid-year bonanza obviously means a lot to the e-commerce industry, but it also spells opportunity for mobile app publishers.

The holiday season doesn’t just end after Christmas. New Year's and Valentines' Day are also approaching, which means increased CPM for those who can monetize effectively with in-app advertising. To prepare to capitalize on the holidays, developers need to optimize key areas of their products including user experience, ad placement setup, and more. Here are three aspects worth considering.

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最新报告：益智游戏东西方市场玩家洞察、产品设计和潜在商机 \nPangle与全球知名游戏数据分析机构Newzoo合作，重磅发布系列游戏品类东西方市场对比报告，通过对该品类市场规模、玩家洞察、产品机制设计、推广及变现层面的对比分析，为游戏开发者带来全面的东西方市场洞察。\n\n《益智游戏东西方市场洞察与用户群体分析报告》是本系列的首份报告。该报告主要对美国、英国、日本和韩国的益智类手游市场进行分析，本篇文章将汇总报告中比较重要的结论和观点，开发者可免费下载原报告获取完整信息！ \n \n报告内容涵盖： \n全球益智类游戏收益份额分析； \n \n益智类游戏东西方玩家欢迎程度对比； \n \n益智类游戏东西方用户画像分析； \n \n益智游戏各国发行商收入对比； \n \n益智游戏下子品类玩法机制分析； \n \n益智游戏推广、留存、变现趋势及独家开发者增长变现策略分析。 \n \n\n此外，Pangle还将与Newzoo陆续推出RPG游戏、街机游戏品类东西方市场分析报告，敬请期待！ \n

Native ads are ads that look and feel just like the content surrounding them. While traditional ads can be intrusive, native ads form a natural part of the interface. Because they fit in so seamlessly, you can run more of them without disrupting user experience. With Pangle, you can run native ads in image or video format.

"Watch this video as Alvaro, Pangle's Business Development Director, unveils today's Asia market landscape, the same and difference between the East and West, as well as the top trends that every game publishers who seek to crack in the Asian market should prepare for in 2022."

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Even small details in your ad settings can have a major influence on your eventual revenue. What are the key things to know when setting up ad units? And what are the main factors affecting revenue across the entire conversion process? Let’s start with a look at the revenue formula and the conversion funnel breakdown to see how you can optimize your CPM.

Founded in 2000 in Tokyo, Japan, GMO Media has been creating online content since the early days of the Internet. Its recently released Pre-Novel app is a platform for reading manga and interacting with other fans of them. Hugely popular among girls and young women, the app has over 150,000 DAU and counting.

From the beginning, Walk Master was designed to incorporate ad formats that would fit in organically with gameplay. When it came time to implement ad placements, Two Men and a Dog chose Pangle's interstitial video ads and rewarded video ads.

Kwalee is a leading UK-based mobile game developer with a simple mission: to create fun, innovative games that millions will love. In 2012, just a year after its founding, Kwalee was recognized on the UK's Startups 100 list and has since published games that have been downloaded over 300 million times, including chart toppers such as Shootout 3D, Rocket Sky! Go Fish, and Draw It.

As the company is focused mainly on the development and publishing of hyper-casual games, their revenue stream is based on a mixed business model composed of mostly in-app advertising and just a few in-app purchases. Using this model, ITI is able to make the most of their non-paying players and maximize profitability.

Today, we're taking a deep dive into Eureka Studio's development and monetization approach. Based in Japan, Eureka Studio creates hyper-casual mobile games that put a cute, cheeky twist on everyday life. Its latest blockbuster is Skip School! (学校をさぼる), an escape game in which players help a naughty student evade a teacher hell-bent on finding him.

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Playable ads, by giving players an immersive experience of the games they promote in advance, not only help developers monetize effectively but also help advertisers make stronger impressions that drive stronger results. With conversion costs held equal, game advertisers using Pangle's playable ads have seen their conversion rates increase dramatically, clearly demonstrating this format’s power to make an impact.

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In July 2019, the Japanese market welcomed the Pangle, a platform offering valuable resources for monetization and user acquisition. Since then, the platform has grown rapidly, even amid the unusual circumstances of early 2020. Here's what Pangle experienced in the Japanese mobile gaming market during H1 2020:

rewarded video ads are an immersive video ad format that lets app users opt-in as viewers in exchange for in-app rewards. Widely deployed in mobile games, this format integrates video ad content with actual game scenarios, making each ad a task that a player can complete to gain an advantage or benefit. By stimulating and fulfilling users' needs as gamers, rewarded video ads have become a highly effective way to attract their attention and generate value.

If you find it difficult to concentrate while working from home, you're not alone. Luckily, a few small changes can make all the difference. We've asked some members of the Pangle team to share ways they've improved their focus during remote work:

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This guidebook introduces hybrid monetization and shares best practices, success stories, and resources to guide developers through the transition to a hybrid model.