Pangle Native Ad Unit Guideline

How to render native ad

·Your native ad should include the advertisers creative assets in a way where users are encouraged to engage with the ad unit.

·Include at least the title and image or icon.

·You can scale the image with the original ratio, but don’t distort it, and do not obscure, cover or otherwise alter the image/video.

·For title and description, it s recommended to truncate the text after the stated value of characters (such as 25 for title), and you can add ... or another text treatment to indicate when a value has been truncated.

1. Native Ad display fields

2. Native Video Ad display fields

Ad policies

· Mark ads clearly. You must include clearly visible text that reads “Promoted,” “Sponsored,” “Ad,” or a localized version thereof.

· Display the Privacy Information Icon and making sure that your app adheres to local privacy laws and regulations.

Impression Counting and Click Area

· Impression Counting Requirements:

1. Native：half of the ad must be displayed for 1 second or more

2. Native Video：auto-play video when the video is 50% in view on the app, impression after 2s

·Clickable Areas：

1. In order to avoid potential accidental clicks, ensure that when implementing native ads only the advertiser assets are clickable.

2. The background of the ad must not be clickable, including if you use the ad image as a background (ex: no clickable “whitespace”).

·Deeplink is recommended for better performance.

Best practices for publishing native ads

Engaging design

·Include the advertisers creative assets in a way that encourages user engagement.

·Maintain the original image proportions when scaling, and do not obscure or alter the image/video.

·Truncate any text that surpasses 30 characters, using ... or other text treatments to indicate the truncation.

·Allow users to close the ad if they find it annoying, and gather their feedback to inform your optimization process.

Strategic placement

·Put ads in places where users are exploring, such as in "recommended reading" or "explore" sections. These placements tend to deliver higher CTRs and yields.

·Do not show ads at the very beginning of your feeds, where your users may find them disruptive.

Effective testing

·Make sure that the ad creatives, logos, and buttons are all clickable. Also pay attention to areas that should not be clickable, such as a white background, to avoid accidental clicks.

·Perform A/B testing to determine the most user-friendly and beneficial position for the ad.